Jennifer Aniston to launch her own perfume

Cele|bitchy - 5th Mar 2010

Angelina Jolie: Jennifer Aniston is joining the ranks of other celebrities by putting out her own signature scent. Her rep confirms the news, but says that the fragrance doesn’t yet have a name. I bet it will be something Spanish and evocative of the beach. Damn her and her multi million dollar bachelorette lifestyle.

Aside from the whole post-Brad Pitt-Angelina Jolie pity-party story line that’s been perpetuated by the Tabloids for the past five years, Jennifer Aniston is the ultimate aspirational brand.

We want her shiny, shiny golden tresses and preternaturally toned, Bikini-ready body. But without a personal mane wrangler and a yoga instructor on call 24-7, that’s unlikely to happen. Instead, maybe we can just make do with smelling like the winsome star.

with a crowded and aromatic field that includes Britney Spears, Jessica Simpson, Reese Witherspoon, Paris Hilton, Kim Kardashian, Sarah Jessica Parker and Jennifer Lopez.

Details of the scent are sketchy at the moment but will be released soon.

According to OK!, Jen, who recently celebrated her 41st birthday with a Mexican getaway, has been developing the perfume for nearly two years, although she is apparently on the fence about what to call it.

[From Wonderwall, thanks to Jade for the tip!]

Let me just say that after I was exposed to mold in an apartment I was living in I’m very sensitive to perfume, some of which gives me a headache. (Not all perfumes, just some.) So I have zero love for any kind of fragrance. If you like to smell like something unique and subtle good for you, but if you reek so bad that it makes me dizzy I’m going to give you the side eye. And don’t ever wear perfume to the gym, damnit! There’s no reason to get your fake-smelling stink all over the exercise room. (I’d prefer to smell b.o. to be honest) Same goes for you and your yoga matt, Jen. I just don’t get the idea of people wanting to smell like celebrities. Sure we want their hair, clothes and bodies but to smell like them? Ridiculous.

Due to my sensitivity I consider celebrity perfumes one of the cheapest marketing gimmicks around, although some celebrities I admire have put out perfumes. (Ok, the only two I can come up with are Halle Berry and Reese Witherspoon, apart from all the actresses that have endorsed other designer fragrances, like Uma Thurman and Liv Tyler.) Despite the A-Listers with perfumes, it still seems like a really douche move. Like who doesn’t have a perfume out? They’re kind of below clothing lines in my estimation. That said, Aniston should have put out her own line of comfortable everyday clothing. I know there are a lot of people who don’t like her style, but she wears very nice staple pieces and basics. Aniston manages to look effortlessly stylish and comfortable without wearing workout gear everywhere (like Renee Zellweger) and that’s an accomplishment. I would dress like her occasionally and I wouldn’t mind having her hair, I just wouldn’t want to smell like something she put together in a lab to be able to afford more trips with all her friends to Mexico. It would probably give me a headache anyway.

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